Would you like to get your products and brand seen by more people, grow a strong following of customers who really relate to your brand, and get paid? If so, then Instagram is your magic spell.
Now that Instagram has over 300 million monthly users (that’s more than Twitter!), many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more.
But it’s not just the numbers you should care about. It’s the people using Instagram.
Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!
If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you; hence, your magic spell for appealing to customers without “selling to them.”
Shoppers turn to social media for references. So the moral of the story is this: Instagram helps convert passive shoppers into confident customers.
If you’re new to the Instagram world, no worries. Everything you need to know to market your brand on Instagram is covered here. And if you aren’t a noob, we’ve got you covered, too, with the more advanced tips you don’t usually see.
Let’s get started.